How do you know if you have product-market fit?
You've heard the legends about product-market fit. The euphoric "aha!" moments we're supposed to "feel."
Achieving it is the holy grail of early stage startups. But between vague definitions and mythical stories, how do you actually know if you've reached it?
Do you already have it? How do you know? And what does it even mean anyway?
Written by Chris Guest
The 3-time startup CMO with a track record in guiding tech startups from inception to product-market fit and scalable traction. Expert in radical differentiation, category design, and storytelling. Contributed to >$40M VC raised, won numerous awards and top-tier press.
Forged from more than 20 years comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.