The problem perception spectrum

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How to measure product-market fit book by TractionDesignco.com

How do you know if you have product-market fit?

Problem validation is not binary

Unlock transformational insights by understanding how your audience perceives the problem

How your customers really perceive the problem you solve
What that means for how you position & message your solution

Written by Chris Guest

The 3-time startup CMO with a track record in guiding tech startups from inception to product-market fit and scalable traction. Expert in radical differentiation, category design, and storytelling. Contributed to >$40M VC raised, won numerous awards and top-tier press.

Forged from more than 20 years comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.

The problem perception spectrum

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Problem validation is not binary

Unlock transformational insights by understanding how your audience perceives the problem

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How your customers really perceive the problem you solve

Written by Chris Guest

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