lean category design
rapid resolution for category design dilemmas
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CRACK YOUR CATEGORY In 2-3 Weeks
This unique method applies the 80-20 rule to create a testable category prototype, in just a few sessions, for just a few grand.
A proven process
Most category design efforts fail because they jump straight to choosing a category name.
But that's just the tip of the iceberg.
Over 8 years of practice, I've learned that the category name is an expression of your unique insights and point of view.
Together we work through why you do what you do and why you are different, then the category names itself.
We output a messaging grid that resolves how to language your category, which product superpowers to feature, and crucially, what not to say.
8 years category design experience
Sam Hatoum
Founder & CEO, Narrative
"Chris was able to help create structure around something that is otherwise elusive and amorphous. As a founder navigating uncharted terrain, the Lean Category Design method is a solid process and lead us to a great outcome."
Mehul Patel
Co-Founder, Clairify AI
"This is exactly the outcome we wanted."
"Before, everything was so jumbled in our minds. We couldn't even say what Clairify was, so now, yeah, I would recommend, 100%"
Adam Matyja
Founder, SoilFlo
"Thank you again for all of your help in working with us. We are extremely happy with the results thus far on our category design journey!"
FREE LEAN CATEGORY DESIGN EMAIL COURSE
Drop your name and email address here to receive a free Lean Category Design course by email as soon as it is available